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The current standards -- particularly for agile, rapid development, and microlearning courses -- are SAM (Successive Approximation Model) or Agile (Align, Get Set, Iterate and Implement, Leverage and Evaluate). I most commonly use SAM, which is an iterative process that allows for analysis, design, and development to occur in a continuous cycle. With SAM, I can incorporate rapid changes and feedback that impacts design.

I also use the more traditional ADDIE (Analyze, Design, Develop, Implement, Evaluate) development model where relevant. However, it assumes the analysis / design / develop phase only happens once, which is not as realistic in today's development world.